Have you ever bought a product because of the guarantee? Hey, you can make $xxx in xx days, and if you don’t we’ll refund your money! Or, if you’re not completely satisfied with our product, we will refund your money no questions asked. You have nothing to lose by purchasing – right?

I recently purchased a high dollar product from a big time internet marketer (who shall remain nameless for now) with a great guarantee – or so I thought.

His guarantee was in summary – We guarantee you will make $xxxx in xx days. If you don’t, let us know what you did and we’ll work with you until you make $xxxx or we’ll refund your money. Wow, that sounds like a great guarantee.

But, here’s the problem. I have discovered that after receiving the product and learning more about it, some people realized that this product was just not for them. So, they have asked for a refund. But, this guru marketer is challenging their refund request because the customers have not tried to make it work. Since they have not “tried” to make it work, they are not due a refund.

I am AMAZED at this lack of integrity by this marketer – are you kidding me? People, who after learning more about the product realize that they either don’t want to try to make it work, or think they can’t make it work. They simply want their money back, and to move on. But this internet marketer is making it very difficult for them to get their money back.

I know one such customer decided to give in and try the product, even though he really doesn’t want it. He gave in thinking he would try it for 60 days and then ask for his money back.

But, I got to thinking about this. The guarantee states “after 60 days let us know what you did and we’ll help you or refund your money”. What if this customer does nothing? Or what if I work the program, but not in the fashion this marketer tells me I was supposed to? Will this big time marketer challenge that we did not meet the parameters of the guarantee? Will he then help us, or refund our money?

It’s really too bad that we as buying customers have to read between the lines of guarantees when purchasing online. This type of guarantee will only hurt internet marketing in the long run.

So, be careful when buying a product based on a good guarantee – especially a high dollar product!

Mike

The longer I work in this strange business of internet marketing, the more skeptical I become of the big internet marketing “gurus”.

Probably like you, I am on way too many internet marketing lists. Like you, I get hammered with the product of the week, or the launch of the week and get emails from several of the gurus promoting the same product.

They are all just trying to outbid each other by offering the best bonus to get you to buy.

Don’t get me started on bonuses, you can see what I learned from “bonuses” here http://ecompeak.com/blog/Main/internet-marketing-bonuses-what-not-to-do

And, have you noticed that Tuesday seems to be the day of choice to launch new products?

Okay, I know there are the best days of the week to launch new products, and I know JV partners can make your product launch a success.

But I am getting tired of getting pitched the same products by all the gurus. Products with sales pages that really draw you in, so you purchase the product only to find you really don’t need it.

But you don’t ask for refunds because you don’t want to get the reputation of being a serial refund requester.

There is one “guru” that I really trust and follow now, because he tells it like it is, sometimes “hitting you between the eyes”.

He doesn’t promote every new product that comes out, in fact he is very selective on what he promotes.

Many times he will talk about a new launch, explain what can be learned from it, and how what you have through his TurboMembership provides you with the same information or concept.

This guru is John Delavera. This post about the importance of product creation, is a great example of how what John has to say that challenges you. Sometimes what he has to say makes you uncomfortable because he knows where you’re at and what you’ve been doing. He has a knack for bringing you back to reality, and helping you focus on what it’s going to take for long term success.

I can’t say that I don’t stray off the proven path that John has layed out from time to time. But John has a way of bringing me back to where I need to be.

His TurboMembership has been one of the best investments I have made in my internet marketing career. I have been a member for over two years now, and what I have learned is priceless.

Mike