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If you haven’t already heard the big news, the Google Keyword research tool now includes actual traffic numbers!

If you have previously used the keyword tool at https://adwords.google.com/select/KeywordTool you know that in the past Google never provided actual traffic numbers.  They only gave you a graphical representation of the traffic trends over time.

The tool was useful for helping you come up with more keywords, but little else.

Now that the tool reports actual traffic numbers, this changes everything.  The change makes the Google keyword tool gold!

Or does it?

After doing some testing myself, and reading about some others who have tested, I don’t belive the numbers are accurate.

I’m not convinced their Ad Position, CPC and traffic numbers are correct. I am bidding on keywords the tool says should be at position 1-3 for .05, and I’m paying about.20 for position 3.6. And, I’m only getting about 1/3 impressions compared to their traffic estimate.

Others who have tested, claim that the traffic numbers are inflated about 2 to 1.  So take the numbers with a grain of salt
So, does this make the tool any more valuable than it was before?

I think so.  If the numbers are not accurate, hopefully they are relatively inaccurate - meaning, if the traffic is overstated 2 to 1, hopefully that applies arccos all keywords.

If that is the case, the tool will be very useful for comparing keywords, to determine which keywords have the most traffic for the least competition.

I’m sure over the next few weeks, as more testing is done, we will learn how accurate the numbers really are.

Coming soon, I’ll provide a tip to help you easily find quality domain names using the Google Keyword tool.  I’ll show you how you can spend $10 on that domain name, and turn it into much more $$$.

I’m in the middle of writing it right now, so it should only be a few days.

Mike