Have you ever bought a product because of the guarantee? Hey, you can make $xxx in xx days, and if you don’t we’ll refund your money! Or, if you’re not completely satisfied with our product, we will refund your money no questions asked. You have nothing to lose by purchasing – right?

I recently purchased a high dollar product from a big time internet marketer (who shall remain nameless for now) with a great guarantee – or so I thought.

His guarantee was in summary – We guarantee you will make $xxxx in xx days. If you don’t, let us know what you did and we’ll work with you until you make $xxxx or we’ll refund your money. Wow, that sounds like a great guarantee.

But, here’s the problem. I have discovered that after receiving the product and learning more about it, some people realized that this product was just not for them. So, they have asked for a refund. But, this guru marketer is challenging their refund request because the customers have not tried to make it work. Since they have not “tried” to make it work, they are not due a refund.

I am AMAZED at this lack of integrity by this marketer – are you kidding me? People, who after learning more about the product realize that they either don’t want to try to make it work, or think they can’t make it work. They simply want their money back, and to move on. But this internet marketer is making it very difficult for them to get their money back.

I know one such customer decided to give in and try the product, even though he really doesn’t want it. He gave in thinking he would try it for 60 days and then ask for his money back.

But, I got to thinking about this. The guarantee states “after 60 days let us know what you did and we’ll help you or refund your money”. What if this customer does nothing? Or what if I work the program, but not in the fashion this marketer tells me I was supposed to? Will this big time marketer challenge that we did not meet the parameters of the guarantee? Will he then help us, or refund our money?

It’s really too bad that we as buying customers have to read between the lines of guarantees when purchasing online. This type of guarantee will only hurt internet marketing in the long run.

So, be careful when buying a product based on a good guarantee – especially a high dollar product!

Mike

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