Archive for July, 2008

Centralizing Internet Marketing Services

Wow, the past few days has been mental drain on me.

I have been trying to centralize my internet marketing services in one place, instead of having them spread over several domains, with out one centralized list.  I don’t mean bringing all of the web pages onto one domain, but a list of everything I have on one site.

So, I have been looking through my domains looking for some of the services, and products, I provide.  Through this process I have found products and services I have forgotten about and haven’t marketed at all.

You know the saying “out of sight, out of mind”?  I want to bring all my offerings into one domain where I can keep them in mind, market them in one place, and always know where I can find a link to them.

I should have done this years ago, as I created new offerings, but I guess my organizational skills have not been all that great.

So, after finding some of my favorite products and services to start with, I needed to find a website template I liked, to make-over my website.

This ended up being more work than I anticipated, but hopefully it will be worth it :-)

I still have a lot of other products and services that I need to add, but at least I have a good start now.

If you are just starting with internet marketing, I suggest you start centralizing your internet marketing services and products now.  It will save you a bunch of time later on, and it makes sense to have all of your IM services and products listed in one place.

You don’t need to have them hosted in the same place, or on the same domain, but you should have a link to them from your central IM hub.

If you have been doing this for a while, you really should have a central service/product site.  Without that centralization you will forgot about some of what you offer, because they are not linked to from any central location.

If you’re like me and haven’t done any centralization, but see the need to – get ready to do some work :-)

Here is my start at centralizing my IM products and services.

Mike

Everyone is abuzz with the recent news that the Google Adwords Tool was now displaying numbers instead of the graphs that didn’t really provide any useful information at all – other than, the keyword was getting some traffic.

Here is just one great use for the tool – finding great, keyword rich domain names.

I have used this process to find domain names before Google provided real numbers, now this technique is more relevant than ever.

1.  Go to the Keyword Tool , and type in one or two words about your niche, words you want in your domain.

2.  Scroll down to the bottom of the page after the tool has loaded the keywords.

3.  Click on “text” by Download all keywords:  This will allow you to open notepad and it will contain the keywords.

4.  Goto Godaddy.com – Goto Domains -> Bulk Register

5.  Copy and paste the keywords in the notepad file into the box.  Notice there is a 500 name limit.

6.  I suggest you only select .com names

7.  Enter the captcha numbers, click Go and watch it work.

Most keywords will already have a domain registered.  Scroll down to find those keywords that don’t have a domain registered yet.

I then copy the domains that are available form the bottom box and paste them into another notepad file.

I then scroll through the names looking for the best domain names.

Now, I will then take my top domain names and go back to the Google Keyword tool and look at the numbers.  I look at the estimated traffic and the competition.

If I think the traffic numbers are good, and the competition is reasonable, I will keep the keyword/domain on my list.

When I have narrowed my list down, I then do an exact search in Google, using quotes – example “fly fishing”.

I look to see how many pages I will be competing with, I like to keep this less than 30K.  I look to see if there are Adwords ads.

If there are no Adwords ads, the keyword probably does not pay – unless you have found a gold mine keyword, but that doesn’t happen much these days.

I also like to look at some of the top listings, to see if they are taking advantage of social marketing (have been stumbled).

If they are not taking advantage of social marketing, you may be able to work your way into the top 10 since you have the keyword in your domain and you will take advantage of social marketing.

I also like to look at the top 5 or so listed websites to see if they are taking advantage of on page SEO.

If I think I have a shot in the top 10, I will keep the domain on my list.

I will then take what I think will be the best domain, buy it and point it to my web host.

Now I have to write some content related to my domain keyword, and put it on my site, and apply some social marketing love to the content.

After this is done, I look for some affiliate programs to plug into the site.  If you can’t find an affiliate program related to your niche, you can always use Google Adsense.

This all takes a while, but if you get a good keyword, that gets a fair amount of traffic, with good content, and the keyword is in your domain, you stand a good chance of making money.

The worst that will happen is you’ll have spent $10, and worked a few hours for no return.

But, all is still not lost.  People are always looking for good content websites, especially with good domain names.

If nothing else you can probably sell the site and make a little bit of profit.

So, give this system a try.  It’s helped me find some great domain names.

By the way, I have a few domain names for sale, and established websites for sale.  I just don’t have enough time to give them all the attention they need.  You just might find yourself a gold mine there!

Mike

If you haven’t already heard the big news, the Google Keyword research tool now includes actual traffic numbers!

If you have previously used the keyword tool at https://adwords.google.com/select/KeywordTool you know that in the past Google never provided actual traffic numbers.  They only gave you a graphical representation of the traffic trends over time.

The tool was useful for helping you come up with more keywords, but little else.

Now that the tool reports actual traffic numbers, this changes everything.  The change makes the Google keyword tool gold!

Or does it?

After doing some testing myself, and reading about some others who have tested, I don’t belive the numbers are accurate.

I’m not convinced their Ad Position, CPC and traffic numbers are correct. I am bidding on keywords the tool says should be at position 1-3 for .05, and I’m paying about.20 for position 3.6. And, I’m only getting about 1/3 impressions compared to their traffic estimate.

Others who have tested, claim that the traffic numbers are inflated about 2 to 1.  So take the numbers with a grain of salt :-)
So, does this make the tool any more valuable than it was before?

I think so.  If the numbers are not accurate, hopefully they are relatively inaccurate – meaning, if the traffic is overstated 2 to 1, hopefully that applies arccos all keywords.

If that is the case, the tool will be very useful for comparing keywords, to determine which keywords have the most traffic for the least competition.

I’m sure over the next few weeks, as more testing is done, we will learn how accurate the numbers really are.

Coming soon, I’ll provide a tip to help you easily find quality domain names using the Google Keyword tool.  I’ll show you how you can spend $10 on that domain name, and turn it into much more $$$.

I’m in the middle of writing it right now, so it should only be a few days.

Mike

Article Content Thieves

It’s really too bad that some people try to profit off of the hard work of others by stealing their article content.

I recently posted an article “DoFollow Blogs Versus NoFollow Blogs“  on Ezinearticles.com and GoAritcles.com.

I was happy to see that people were picking up my article and posting it on their blogs.  Unfortunately, one of the first that I know about that picked up the article was a blogger who is stealing my article content.

This blogger has my article, word for word on his blog with no references to me, or my “About the Author” box.  So, I did the work of creating a good article, and this idiot gets quality content for his blog with no, or very little, work.

It appears they scraped the content of the article and stripped off the Biography box.  This is a violation of the article directory policies, but they won’t go after violators, it’s up to the author to go after them.

I noticed other articles on the blog, and I suspect they were stolen just as mine was.

So, I have sent the blog owner a nice message, asking them to give me credit.  We’ll see how that goes.

This is the first time, that I know of, I have had an article used like this.

The only way I knew of this thief, was I have a Google Alert setup to look for the keywords “dofollow blogs”.

When I got my alert email today, I saw my article title.  I thought great, my article is starting to get picked up.  Then I went to the site to find there is absolutely no reference to me, or my site.

This type of behavior could make article marketing (Bum Marketing) absolutely worthless.

So, if you are doing article marketing I suggest you setup some Google Alerts related to your article titles so you can spot content thieves.

We all need to be diligent on finding these people, and confronting them nicely.  Then, if they take no action, we need to contact their web hosts and report them for copyright violations.

Oh great…the email I sent this person is a bad email address – I should have known that.  So, now what do I do?  Try to find them with Whois?

Guess I’ll try to find an email via their whois info.

If any of you have experience with this content theft kind of thing, please leave your experiences in the comments.

Mike

  
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